Fine Art Doesn't Have a Target Audience & Here's Why

One Saturday morning, six months ago, I went out for coffee with my partner along a strip of shops and boutiques in the Columbia, South Carolina area. The frigid January air bit against my skin, much too used to clear Florida skies. I was definitely warm blooded. We stopped inside a shop for me to buy my very first actually warm, pink puffer jacket.

Wow. Sometimes, I still felt like a tourist, having just arrived earlier that year. In fact, I had moved here, hundreds of miles from friends and family, specifically for my job. I had no idea that in just a number of months, I would be quitting on the spot, rebranding my art business, and setting out to figure out this one elusive idea: my target audience.

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