 A few days ago I hit publish on the collection page for my painting series Breathing. A series about five characters unapologetic in their zest for life, springing from the canvas in beautiful vibrant color. This series means the absolute world to me, and the initial icon image has become the logo for my business. The color scheme, created accidentally at the time, became the keystone in my branding.
Now, as I move forward towards my next series, I would be remiss not to explain how the concept of Breathing came to life. I had just taken a two year break from painting while working a 9-5, and now I was gearing back up again to make my art career a reality. I sat in my bedroom surrounded by tons of canvases, old sketchbooks, and drawings, a question of what happens next? looming over me. I knew I didn’t want to continue my old style, but had no idea what to do next. All I knew was I wanted to be an artist. I was burning alive with so many new ideas, and I felt spread thin and directionless. How was Breathing born? With one question, asked and answered.
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 One Saturday morning, six months ago, I went out for coffee with my partner along a strip of shops and boutiques in the Columbia, South Carolina area. The frigid January air bit against my skin, much too used to clear Florida skies. I was definitely warm blooded. We stopped inside a shop for me to buy my very first actually warm, pink puffer jacket.
Wow. Sometimes, I still felt like a tourist, having just arrived earlier that year. In fact, I had moved here, hundreds of miles from friends and family, specifically for my job. I had no idea that in just a number of months, I would be quitting on the spot, rebranding my art business, and setting out to figure out this one elusive idea: my target audience.
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